Module 1: SEO Fundamentals to Advanced
Keyword research, on-page, technical SEO, link building, and rank tracking. Google Search Console + Ahrefs. 3 weeks.
Module 2: Google Ads (PPC)
Search, Display, Shopping, and YouTube Ads. Campaign structure, bidding, Quality Score, and conversion tracking. 3 weeks.
Module 3: Meta Ads
Facebook and Instagram Ads — targeting, creatives, lead gen forms, catalogue ads, and ROAS optimisation. 2 weeks.
Module 4: Social Media Marketing
Instagram, LinkedIn, YouTube, and Facebook strategies. Content calendars, Reels, and community management. 2 weeks.
Module 5: Content & Email Marketing
Blog strategy, copywriting, email campaigns, drip sequences, Mailchimp/Klaviyo, and WhatsApp marketing. 2 weeks.
Module 6: Analytics & Reporting
Google Analytics 4, Tag Manager, Meta Pixel, attribution, dashboards, and monthly reporting. 2 weeks.
Module 7: Live Agency Projects
Work on real Ashcode client campaigns — SEO, ads, and social. Get sign-off from senior strategists. 3 weeks.
Module 8: Certifications & Placement
Google Ads, Google Analytics, Meta Blueprint prep. Portfolio, resume, and placement drives. Ongoing.