🔍 What We Found
The 5 Conversion
Killers We Fixed
Slow Load Speed (6.2s)
The site took 6.2 seconds to load on mobile — 80% of users abandoned before the page loaded. We rebuilt on React with lazy loading, image optimisation, and CDN — brought it to 0.8s.
Confusing Navigation
Users couldn't find products. 3-level dropdown menus, no search, and inconsistent categories. Rebuilt with a flat navigation, sticky search bar, and curated collection pages.
Weak Product Pages
Photos were poor quality, descriptions were generic, and there were no reviews. We redesigned product pages with zoom galleries, video demos, social proof, and urgency triggers.
No Trust Signals
No security badges, no return policy visible, no customer reviews above the fold. Added trust signals at every decision point — increased add-to-cart rate by 3x.
Broken Checkout
5-step checkout with mandatory account creation. Rebuilt as a single-page guest checkout — reduced abandonment from 87% to 34%.