๐ The Challenge
Great Product,
Zero Visibility
The client had a genuinely excellent project management tool โ better UX than many market leaders. But their organic traffic was just 1,200 visits/month, with no keyword strategy, a technically broken site, and zero content infrastructure. Their entire growth relied on paid ads with a CAC they couldn't sustain long-term.
๐ ๏ธ Our Solution
Content Clusters
+ Technical Fix
Month 1-2: Technical Foundation
Full technical audit โ fixed 340 crawl errors, implemented proper schema, solved canonical issues, improved Core Web Vitals from 42 to 91 LCP score.
Month 3-5: Keyword Architecture
Built a 3-tier topic cluster system: pillar pages for 10 core topics, 5 cluster articles per pillar, and 200+ long-tail landing pages targeting bottom-of-funnel queries.
Month 6-10: Content Production
Published 80+ expert articles with genuine product integrations. Guest posts on 25 industry publications for DR 60+ backlinks.
Month 11-14: Scale & Conversion
Optimised top-performing pages for trial conversions, added product-led content, and implemented programmatic SEO for use-case and integration pages.