๐ Strategy
Food Content That
Makes People Hungry
Reels-First Strategy
Published 3 Reels/week showcasing kitchen prep, chef stories, seasonal dishes, and behind-the-scenes moments. Average 180K reach per Reel by month 4.
UGC Engine
Launched a "Tag & Win" weekly campaign โ incentivising customers to post photos. Generated 200+ pieces of authentic UGC per month.
Story-Driven Content
Instagram Stories used for daily specials, polls, "which dish should we bring back?" โ building a loyal community that engaged daily.
Zero Paid Boosting
Every follower was organic. We proved that great content beats paid promotion in the F&B space, saving the client โน80,000/month in ad spend.